PremierXD develops Microsoft Store-within-a-store for Best Buy

Microsoft SWAS inside Best Buy

Microsoft refreshed their “store-within-a-store” installations within Best Buy, creating a superior customer experience in 40 locations across the United States.

The spaces range in size from 1,500 square feet to 2,200 square feet. These locations are the premier destination for consumers to try, compare and purchase a range of hardware, software and accessories, including Windows tablets and PCs, Microsoft Office, Xbox and more.

The environment features an impactful back wall and premium Surface tables highlighting the latest technologies. Other fixtures throughout the space showcase PCs, tablets, and laptop.

Microsoft pinball table in Best Buy

PremierXD worked closely with Microsoft and Best Buy during the design development phase to meet brand and retailer guidelines. PremierXD provided engineering, prototyping, manufacturing, installation and maintenance for the program.

Back to News  >